The goal of a personal branding session is to create a set of images for you to use across your website, marketing materials and advertising. Each set is designed to explain to your target audience, who you are, and how you can solve their problem.

Before stepping in front of the camera, we’ll discuss in detail what you need are and how you would like to look in your images. I’ll brainstorm ideas, create a shot list and bring these ideas with us to your session.

The second step is to prepare you for the session. We’ll discuss hair, makeup, and clothing choices, along with props that reflect your individuality, things like your logo, merchandise, or items tied to your business. For example, a writer may want to include a stack of books, or a financial advisor may want to include graphs and a calculator.

As we work through the session, new ideas often come about, so we’ll incorporate those too. Once we’re finished, we’ll review your images on a large screen and discuss which images best capture the look you want to showcase. Typically, we start with 10 images to build your story, but often we’ll add more so you have complete coverage.